Essence


Essence is over and I’m shattered, but really excited. As the first ever exclusive show of ethical jewellery it was a jewel in a great London Jewellery week and helped give a full picture of all that is going on in the jewellery world. It was particularly satisfying for me to see and exhibit alongside the other designers that have taken up the ethical cause and joined us. Seven years on and it feels like we are just getting started.


The show was a great chance to meet people and share the story of

CRED jewellery. It was a surprise that many people I spoke to had not considered the ethics of gold. Diamonds yes; but not gold. Having said that the response was overwhelmingly positive with many words of encouragement and appreciation for the work we are doing. Where we used to get blank looks we now find people understand and appreciate the journey we are on and want to come with us.


The interior of the show was fantastic - the result of a cross discipline live project we ran with the MA students of The Cass. (The Sir John Cass department of Art and Design, at the London Metropolitan university). The Tree of life grew up around the Essence space with the most amazing recycled newspaper flowers blooming from it. The designs the jewellery students produced were a truly beautiful response and we are planning to make our favourites available to buy. So watch this space.


The Treasure show in general was a fantastic representation of the vibrancy of design in UK jewellery; you could not fail to be impressed by the number of designers and quality pieces adorning each display. It highlighted the creative strength and talent we have and should encourage us all. If we can harness that creativity in a positive way we can change the world for good.

Ethical jewellery on show

As part of London Jewellery Week, this weekend we are hosting Essence, the new ethical jewellery show (think of it as the Esthetica of the jewellery world) - it is the first of its kind and will be showcasing a range of ethical jewellery and designers. Come along to get a taste of the exciting developments happening in the ethical jewellery sphere.

We will be showing our new Saphara collection, our recent collaborations with Sophie Harley, and our Eden wedding ring and engagement ring ranges, so it's a great opportunity to see some of the designs in the flesh and try before you buy. We have brought together other ethical jewellery designers to display alongside us, including April Doubleday, Avasarah, Choo Yilin, Fifi Bijoux, Leblas, Oria and Ute Decker.

We commissioned a live brief for students of London Met University to design the interior of the Essence pavillion, which is being built at the show venue as we type. (Check back for images soon) The brief for jewellery students was to design ethical collections for display at the show, with the aim of being chosen to have their designs put into production through CRED. As pioneers in the ethical jewellery field we are excited to be able to encourage more thinking in this area and for the new generation of designers to be creating innovative ethical designs.

For more details about Essence visit our website
The show runs from Friday 11th to Sunday 13th June at Victoria House, Southampton Row, London WC1B 4DA.
Combined tickets for Essence & Treasure (the general jewellery pavillion) cost just £5 on the door and includes seminars, talks and more.

Father Day Gifts

Sunday 20th June 2010 - Fathers Day
Our gifts for men suit any style - whether he dresses for black tie event, the office, or a weekend with the family.


 - For smart occasions or lightening the working day at the office, these subtle wolf cufflinks will bring a smile to his face - solid sterling silver ball cufflinks - £157
 - For a casual look, the wolf pendant and chain - a 51cm chain with solid silver wolf's head pendant - £129
Oria's quirky and masculine Wolf designs are inspired by Red Wolf, and made from solid sterling silver ethically sourced from Bolivia
 - A modern take on an ancient celtic design, the Harigni bar cuff is made in Nepal from 100% recycled silver - £110
 - The hibiscus signet ring is a large chunky ring with Italian style in its craftsmanship and nod towards natural beauty with the carved floral detail. Available in 100% recycled silver and also gold plated - £179

Don't forget we are offering FREE standard delivery on all orders...