The worlds first certified Fairtrade Fairmined Ecological gold jewellery recently went under the hammer at the Selfridges Old Curiosity shop and became the highest value Fairtrade product ever sold raising £25,000 for Oxfam.
Livia Firth, wife of Oscar winner Colin Firth,
wore these pieces to the Oscars in March
as part of her campaign to increase the profile of ethical fashion and designers and her Vogue.com Green Carpet Challenge.
The Juana collection, named after a Bolivian Fairtrade gold miner, was created by bespoke goldsmith Anna Loucah, in collaboration with Fairtrade gold pioneers CRED Jewellery.
Organised and hosted by Annie Lennox in aid of Oxfam’s Circle projects, Thursday evening’s ‘Old Curiosity Shop’ event saw Selfridges car park transf
ormed into a magical setting with well known faces from worlds of celebrity and big business coming together to raise funds and awareness. Films by Annie Lennox and Laura Bailey set the scene while Ruby Wax whipped the crowd into a frenzy as guest auctioneer. Livia Firth did a fine job of modelling the jewellery and Anna looked on as her designs where sold to an anonymous telephone bidder for £25,000.
‘Thank you to whoever that was for buying Fairtrade, Fairmined history,’ said Livia, ‘ we hope these pieces are the start of a new understanding in the jewellery world and thanks to Anna Loucah and CRED for earning Oxfam such big bucks!’
Claire Lewis of Oxfam said afterwards;
‘Thank you to everyone who came to the Oxfam Curiosity Shop and made it such a huge success! In such a curious venue we raised over £200,000 for Oxfam’s work with vulnerable women around the world, helping and empowering them to earn a living and so work their way out of poverty’
